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Direct Marketing Internship in Navi Mumbai

Internship Possible
Yellow Umbrella is one of the biggest direct marketing agencies of India and has four branches. Internships are possible in the areas of marketing, graphic design and event management.

Project Details

Yellow Umbrella is one of the biggest direct marketing agencies of India and has four branches in Mumbai and Navi Mumbai as well as offices in Bangalore and Pune.
Among their customers are some of India’s biggest NGOs such as Helpage India, UNICEF, SOS, Deepalaye, Hemophilia Federation of India and Save the Children, but also commercial companies such as MaXX Mobile, United Breweries, Citibank, Economist, Mart Jack and others.
The company boasts of a data base with 30 million data sets, including corporate and private customers. Company information includes details about the company as well as staff in decision-making positions; private customer data sets include demographic profile, lifestyle and socio-economic background.
One of the services offered by Yellow Umbrella’s is Data Mining & Analysis, and Data Base Profiling, allowing customers to segment their market as per their needs related to customer acquisition or customer loyalty programs.
Yellow Umbrella provides technical implementation in the following sectors:
* SMS Marketing: SMS Marketing is still popular and successful in India
* Telemarketing through computer-based call centres
* Direct mailing: Yellow Umbrella can handle up to 100,000 direct mailings per day including automated personalisation
* Print production
Yellow Umbrella provides strategic services, content creation and creative design.
* Production of graphic design, brochures, flyers, direct mailings, newsletters, announcements, display materials – print and digital
* Event management: Planning and implementation of exhibitions, seminars, trade shows, POS promotion
* Public Relations
* Customer loyalty programs: identification of premium customers and rewarding their customer loyalty, e.g. customers’ club or loyalty cards
* CRM with focus on Call-Centres.
Internship students can take part at all areas mentioned above. The internship targets students of related subjects of study who already have first hand practical experiences.
Info Box
Location: Navi Mumbai, India
Availability: All year, Start date flexible
Minimum Duration: 2 Months
Maximum Duration: 12 Months
Language Requirements: English
Room with host family, Shared Accommodation, Guest House
Supervision Possible: Yes
Qualification Of Supervisor: Marketing-Manager, Graphic Designer
Minimum Qualification Of Intern:
Relevant studies or experience
Further Contribution To Project: None
Volunteering Possible: None
Required Qualification For Volunteer: None
Further Contribution To Project: None
Professional Conduct, Do you have the "right" attitude?

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