International Marketing: Standardization vs. Adaptation along the 7Ps
This program guides students through a case study where a familiar product from their home country is to be introduced into two different foreign markets. We will go through the 7 Ps of Marketing (Product, Price, Promotion, Place, People, Physical Evidence, and Process). It analyzes the advantages and disadvantages of standardization vs. customization along each P. Within the session, students work interactively on small tasks and presentations. This can be followed up by two sessions led by an Indian business consultant who assists foreign brands in accessing the Indian market, using real-life case studies with the students.
Related fields of study:
Business, Marketing, Intercultural Communications
Location:
Online Program
Duration:
1-5 live session + homework
Contents:
Understanding the 7Ps of Marketing and the concept of Standardization vs. Adaptation in an international context. The theoretical background is explained with lots of examples and students join interactively. (1-3 online sessions, depending on detail level expected)
An Indian business consultant introduces real-life tasks of foreign brands accessing the Indian market (1-2 sessions)
Qualification Program Leaders:
Business Degrees Holders with relevant work experience, Intercultural Coach
Target Group:
High school Students, College Students, University Students, Professionals
Group Size:
10-40 PAX
Availability:
Throughout the year
Exemplary Price:
10 participants, 5 session 300 USD pp
Questions?
your consultant for this program is
Chris Engler
(he/his)
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- Email
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