Entrepreneurship & Business Development in Africa
East Africa is evolving into one of the most dynamic regions for business and investment, driven by robust economic growth, a young population, and a growing middle class. Countries such as Kenya, Tanzania, Rwanda, and Uganda are fostering significant advancements in sectors such as technology, services, agriculture, logistics, and infrastructure.
This remote group program provides an introduction to the East African business environment. Students will then, in small groups, learn various basic tools to develop a business idea and create a business idea pitch.
Related fields of study:
Business, Marketing, Intercultural Communications
Location:
Online Program out of Tanzania
Duration:
5 live sessions + homework
Contents:
Session 1
Introduction to the East African business environment & sociodemographic status
East African culture and its implications for business
Business opportunities in East Africa
Homework: Brainstorm business ideas related to East Africa
Session 2
Introduction to the work of a business consultant in Tanzania
The business idea generation process
Discussion of the students' business ideas
Introduction to SWOT analysis
Homework: Conduct a SWOT analysis of the students’ business ideas
Session 3
Students present their SWOT analyses and discuss them with the business consultant
Introduction to business idea pitching
Introduction to business idea evaluation techniques
Introduction to key financial indicators
Homework: Prepare a draft of a business idea pitch
Session 4
Students discuss their business idea pitches with the consultant
Introduction to writing and presenting a business concept note
Homework: Students finalize their business idea pitches
Session 5
Students pitch their business ideas to a panel of judges (East African business people)
Judges provide feedback to the students
Discuss learning outcomes of the program
Qualification Program Leaders:
Business Degrees Holders with relevant work experience, Intercultural Coach
Target Group:
High school Students, College Students, University Students
Group Size:
6-30 PAX
Availability:
Throughout the year
Exemplary Price:
10 participants, 5 session 300 USD pp
Questions?
your consultant for this program is
Chris Engler
(he/his)
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- Email
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